Long-form videos typically provide more time for viewers to digest in-depth content and storytelling.

They are often filmed with larger screens in mind, but they can be repurposed as multiple shorter videos for social media.

Motion graphics are added in post-production to add animation and focus a viewer’s attention on key points.

Production videos are often filmed in multiple locations with live action. Interviews and explainer presentation-style videos are the most common, and B-roll footage from multiple angles and locations brings additional interest to long-form videos.

Long-form productions benefit from offering the audience multiple camera angles. Filming with multiple cameras running at the same time is not only a huge time-saver, but makes for a more natural viewing experience when edited together in post-production.

Multicam is a great option when filming interview-style videos or explainer videos.

I use wireless microphones because they allow clear and consistent audio to be captured discreetly.

They also provide increased mobility and freedom of movement for the presenter, making their experience more enjoyable and more engaging for the viewer.

I offer the use of a professional teleprompter which allows the presenter to keep eye contact with the audience by looking directly at the camera and reading their scripted content.

Using a teleprompter allows the reader to sound impromptu without the need to memorise everything they intend to say.